Segway, Inc., manufacturer of the Segway line of self-balancing personal transportation devices, announced yesterday that it was pulling its URBAN KNIGHT ad campaign—less than twenty-fours after its launch.
(Photo by Denny Mack).
Majority shareholders immediately called for CEO Bryce Dickenhofer’s resignation. A spokesperson for the shareholder group told reporters, “Just what in God’s name was Dickenhofer thinking? How many knife-wielding, half-naked men have you seen using a Segway. It’s ridiculous. He should immediately step down."